Etzel Walker Stanton 14th Edition Marketing Concept
Live Share Grundig Fr. (13th Edition) by,,,,,,, Paperback, 736 Pages, Published 2003 by Mcgraw-Hill/Irwin ISBN-13: 978-0-07-255372-7, ISBN: 0-07-255372-3 'Marketing, 13/e, by Etzel, Walker and Stanton continues to be a popular, low-cost, paperback option in the Principles market. This text is thoroughly revised, completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight global issues, technology, ethics, and applied decision making, chapter opening cases, and part-ending cases. Other marketing themes integrated throughout the text.' (12th Edition) by,,,,,, Printed Access Code, 674 Pages, Published 2000 by Mcgraw-Hill/Irwin ISBN-13: 978-0-07-243034-9, ISBN: 0-07-243034-6 'Etzel, Walker, Stanton’s Marketing, 12th Edition will continue to be a low-cost alternative in a paperback format, now including free access to PowerWeb. It incorporates technology throughout; in-text and boxed examples, chapter opening cases, and part-ending cases. This book was the first to incorporate WWW addresses and in this edition the authors go well beyond that with an in-depth look at how companies are making technology an im.'